Enviable hair is within your reach.
Hair Envy Salon:
Turning heads with curb appeal.
Nobody understands first impressions like a salon owner. Not satisfied with current outdated visuals on both her brick and mortar store and her marketing collateral, we were brought on to give the salon a much needed facelift to accurately reflect their company culture and quality of service.
Goal
To create a new brand identity by creating a new logo, replacing the salon’s current window clings and signage on the entire building. To present the client with a logo that can be used on multiple platforms and that can translate over to use on products as well.
Our approach
We put together a proposal with three different logo concepts as well as concepts for the windows and doors. We wanted to capitalize on the salon’s corner location and maximize it’s exposure while keeping within the budget and building limitations. By adding a flared corner to the side of the building to meet the higher front signage we were able to achieve just that while making it look seamless.
